Rawi Tayah is the Founder and Managing Director of Lead Master Marketing L.L.C., bringing over 20 years of expertise in the automotive industry. His extensive knowledge of both automotive and marketing enables him to develop and implement highly effective inbound marketing campaigns that enhance brand awareness, drive engagement, generate leads, and boost sales.

Rawi’s proficiency covers a wide range of marketing strategies, including online strategy, social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), email marketing, content strategy, influencer marketing, inbound marketing, public relations and events.

With a proven track record working with prominent regional and international brands such as Volkswagen, 3M, Pikasso, and INDEVCO. Rawi combines his passion for motorsports with a professional approach to brand promotion. His experience on the racetrack provides him with unique insights into the automotive business, allowing him to understand and address the nuances of automotive marketing from a distinctive perspective.

His success spans across the UAE, Qatar, Kuwait, Lebanon, and beyond. In addition to his marketing expertise, Rawi has organized major events for car clubs in the UAE, collaborating with key entities including the Abu Dhabi Police, Abu Dhabi Municipality, Emirates Motorsport Organization (EMSO), YAS Marina Circuit and Volkswagen Middle East.